CASE STUDY > GAGLERS

Same product. Different Audience. Launching a sister brand.

Same product. Different Audience. Launching a sister brand.

Team

Me - Design
Sindhu - Content
Pratik - Manager

My Role

Visual Designer
Logo Design

Web Designer

Duration

2024 - present

CONTEXT

Same same, but different


Gaglers is a spin-off of CallHub (telephony/SaaS). While CallHub primarily serves political and advocacy groups; Gaglers was built to target enterprise buyers with business-grade features and expectations (privacy, security, scale).


The mandate: create a distinct brand that speaks enterprise without fragmenting the CallHub ecosystem.


Objectives:


  1. Position Gaglers for enterprise value.

  2. Stand up a responsive marketing site fast.

  3. Build a repeatable marketing system the team can run without getting more hands on deck.

GAGLERS OVERVIEW

PROCESS

What’s in a logo?


Framed the brand around communications as advantage (clarity, reach, scale).

  • Explored shapes that referenced communication channels (text bubbles, phone icon, and megaphones) with criteria: need to appeal to business users, differentiate from CallHub.

  • Landed on a mark that pairs a communication motif (text bubble) with a playful touch (the eyes). This made it more personal and allowed for more "play" with the logo.

LOGO PROCESS

Marketing site foundations (features → outcomes)


Next, I built a standalone feature template (Mass Texting, Voice Broadcast, etc.) with consistent use of techniques and fonts.


I also built responsive page components (2 column and 1 column layouts, icons, CTAs, etc.) so we could publish fast while staying on-brand.

MARKETING ASSETS

Use-case reframing for enterprise


Rewrote advocacy-oriented narratives into enterprise use-cases (customer comms, ops alerts, service notifications). Made the use cases more personal by using real-life imagery (a shift from CallHub's illustration driven design language)

REFRAMING USE CASES FOR ENETERPRISE

Systemization for scale (reuse, reduce, recycle)


With a lean team (one designer + a few writers), I built a token-based design system (color, type, spacing) and modular artwork so non-design teammates could produce on-brand graphics.

Shipped a Canva kit (brand file, cover variants, feature blocks, social cuts) + a playbook (do/don’t, accessibility, export specs).


Ran a workshop to train content team on layouts, contrast, and storytelling; added review cadences to keep quality high.

CANVA WORKSHOP + OUTCOMES

Creating a Brand Kit is not enough. Train them, mentor them, and hype them endlessly.

Creating a Brand Kit is not enough. Train them, mentor them, and hype them endlessly.

Creating a Brand Kit is not enough. Train them, mentor them, and hype them endlessly.

MORE CUSTOMIZABLE CANVA ASSETS I BUILT FOR MY TEAM

Take some time to build the modules so all they have to do is plug in the copy and images..

Take some time to build the modules so all they have to do is plug in the copy and images..

Take some time to build the modules so all they have to do is plug in the copy and images..

Outcomes


  • Sister brand launched with a coherent identity, marketing site, and a self-serve marketing system.

  • Reduced design turnaround by enabling marketers to assemble assets from the kit; freed design time for high-impact work (campaigns, experiments).

  • Clear differentiation: Through color and voice, we differentiated both brands to serve different audiences.

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